During the 1960s and 1970s, Ed Ruscha created a series of 16 small, self-published books. The books were composed around a single artistic idea or concept that was expressed simply through photographs and minimal text. This straight forward approach reinvented the artist book and was the inspiration for what it is today. With minimal text, Real Estate Opportunities presents pictures of various tracts of land for sale in different parts of L.A. County.

“I have eliminated all text from my books- I want absolutely neutral material. My pictures are not that interesting, nor the subject matter. They are simply a collection of 'facts', my book is more like a collection of readymades.....It is almost worth the money to have the thrill of 400 exactly identical books stacked in front of you.”______ Ed Ruscha