The poodle never begs except for meaning (Ghent Scarf)
screen printed scarf, blind-stamped black box with General Idea printed in gold on the cover, 2 colophon sheets- 1 in English & 1 in Dutch printed on tissue|
box: 10h x 10w x 1 1/4d in
signed “General Idea” in pencil and numbered in pencil on inside back cover
Museum Van Hendendaagse Kunst, Gent
General Idea was a collective of three Canadian artists, Felix Partz (1945-1994), Jorge Zontal (1944-1994) and, AA Bronson (1946-). Active from 1967 to 1994, General Idea were pioneers of early conceptual and media-based art. Their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists.
General Idea's work took on and undermined forms of popular and media culture, including beauty pageants, boutiques, television talk shows, trade fair pavilions and mass media. Incorporating a self-mythology as a continuous strategy, their work was often presented in unconventional media forms such as postcards, prints, posters, wallpaper, balloons, crests and pins.