Barbara Kruger

“I Shop Therefore I Am” Tote

Barbara Kruger “I Shop Therefore I Am” Tote, Alternate Projects


Barbara Kruger
“I Shop Therefore I Am” Tote, ca 2000
Canvas tote. Whitney Museum of American Art, New York, NY
17h x 14 1/4w in / 43.18h x 36.20w cm



Barbara Kruger is an American conceptual artist and collagist associated with the Pictures Generation. She is recognized for her distinctive collaged black-and-white photographs, overlaid with declarative captions which are paired with such pronouns as “you”‚ “your” ‚“I”‚ “we”‚ “they, to address cultural constructions of power, identity, consumerism, and sexuality. Kruger utilizes mass communication and advertising techniques to explore these issues and is aligned with such feminist post-modern artists as Jenny Holzer and Sherrie Levine who implement similar techniques. Kruger states that she works, “...with pictures and words because they have the ability to determine who we are and who we aren't.”